Change the city through intergenerational exchange

On Monday, 12th May in Florence, 400 students from all around Tuscany took part to the urban game “Every day, your challenge”, engaging random citizens and bystanders in pervasive gameplays and improvised situations. In 4 squares of the city centre they played in teams around 4 challenges, designed to raise citizens’ awareness on common barriers and stereotyopes that limit our every day interaction. This social innovation initiative is part of the project “Cambiala”  promoted by Il Cuore Si Scioglie Foundation and realized by LAMA agency.